Oracle has announced that its Oracle CRM On Demand business is gaining momentum in Australia and New Zealand (ANZ). Companies of all sizes in ANZ are using Oracle CRM On Demand to centralise vital customer information and sales data, in order to gain real-time insight into customer interactions and gain significant business value.
The CRM market in Asia Pacific is forecast to grow at a compound annual growth rate (CAGR) of 18.9%, between 2006 and 2011, to reach US$846.4m total software revenue in 2011. An estimated 25% of new business software will be delivered as software as a service by 2011 (0.7 probability).
Oracle has more than 12 years of deep CRM expertise with more than 4.6m users and 5,000 customers globally. According to market analysts, Oracle is number one in CRM globally.
In addition to its established base of Oracle CRM On Demand customers in the ANZ region which includes companies such as Acumentum (Australia), Aquion (Australia), Providence (New Zealand) and RPM (Australia), Oracle also recently secured a host of new customers including: 3M (New Zealand), Heat and Control Pty Ltd (Australia), Kincare (Australia), South City Brokers (Australia) and Surf Life Saving New Zealand (New Zealand).
Customers in Australia and New Zealand
“Oracle's CRM On Demand gives us tremendous business leverage when dealing with our customers and associated organisations,” said Stephen Balicki, managing director of Aquion.
“We have access to what would be a million dollar in-house software deployment, for a fraction of the cost. It enables us to effectively manage opportunities, which leads directly to increased sales.”
“Our whole database is hosted on Oracle’s Siebel CRM On Demand. This gives us complete peace of mind, we can access all of our information from any location and we never have to worry about back up - CRMOD does that for us,” Steven Kerbel, managing director of South City Brokers.
“Additionally, the instant reporting and client management functionality means that my customers are consistently amazed at how informed I am when they make contact. The bottom line is that this is what my clients pay me for - to know them.”
“While the Heat and Control USA offices have been using Oracle’s Siebel CRM On Demand for the past two years, the company is now in the process of progressively rolling it out to its international offices in Australia, New Zealand, Singapore, Malaysia, China, India, United Arab Emirates, South Africa, UK and Europe,” said Jim Strang, Heat and Control CEO for Asia-Pacific and Europe.
“We anticipate considerable gains for both our global sales force and our international customers through centralised sales and service activity. Our Big Picture will now be in focus.”
“Oracle is a preferred partner both locally and globally,” said Nick Griffith, IT Specialist, 3M New Zealand. “We are currently piloting Siebel CRM On Demand in our Healthcare and Industrial divisions. The On Demand solution is a good fit for our company and the web hosted framework should be a good fit for the New Zealand market.”
Oracle says it expects to see continuing momentum in its ‘on demand’ CRM business in the ANZ region because it delivers the industry’s most complete, hosted CRM solution.
“Oracle continues to extend its CRM market leadership and widen the functionality gap over its smaller competitors, especially in the area of CRM On Demand,” said Will Bosma, vice president, Customer Relationship Management (CRM), Oracle Asia Pacific.
“We are continuing our rapid pace of innovation with 14 releases of Oracle CRM On Demand in just three-and-a-half years. The latest version, Oracle CRM On Demand Release 14, marks a major milestone bringing together the best in hosted CRM software with the latest in Web 2.0 technologies.
Bosma said, “Oracle CRM On Demand introduces a new level of ease-of-use in on demand applications while providing powerful configuration and administration capabilities to business users at the point of attack to make organizations more flexible and agile.
As this service is hosted on Oracle’s Grid-based on demand infrastructure with an all-Oracle stack, customers should realize the highest levels of scalability, availability, and security, at a cost we don’t think any of our competitors can match.”
Among the key drivers of this business are: comprehensive functionality in Oracle CRM On Demand Release 14; a significant ramp-up in joint go-to-market activity with key partners; and, a continued focus on delivering greater value to its customers through unique value propositions such as Oracle’s Siebel CRM On Demand Private Edition and Partner Licensing Option.
Oracle’s ANZ partners, who include Asparona (New Zealand), Fusion5 (New Zealand), CRM Now (Australia), Bright Blue Solutions (Australia), Jigsaw Services (Australia) and Ndevr (Australia), are combining Oracle’s Siebel CRM On Demand applications, together with business consulting, technical and service support, to address opportunities in key markets and industries and help their clients deliver value from their CRM On Demand solutions.
“On-premise CRM is often viewed as expensive to own and implement and yet every company can benefit from using it,” said Rebecca Tohill, Managing Director, Fusion5.
“As a consequence, a product like CRMOD which is mature and functionally rich, but also quick and cost effective to deploy, seems to have great appeal to a broad range of organisations, especially SMBs.”
“CRMNow provides practical solutions to our client’s need for more effective and efficient customer management,” said Rob McGregor, Managing Director of CRMNow.
“With innovative ideas on process and ‘easy to use’ Oracle On Demand technology, we work across sales, service and marketing functions to deliver real improvements in business performance. Our focus is on ensuring end users see personal value in these initiatives and that management gain insights to deliver on their full market potential.”
"We are excited about the possibilities that Oracle’s Siebel CRM On Demand opens to us in terms of the services that we can offer our customers," said David Wong, Solutions Manager, Bright Blue Solutions.
“Because it is an On Demand solution, there is a reduction in technical services that have to be implemented, which means that our On Demand projects will revolve more on automating and streamlining business processes rather than getting the technology to work. From our perspective this is advantageous as it allows us to focus on being business consultants as opposed to being just technical consultants.”
On Oracle’s CRM On Demand channel strategy, Bosma said, “Oracle is leveraging its vast partner network to introduce Oracle’s CRM On Demand into markets across ANZ. Our partners are very excited about the opportunities presented by Oracle CRM On Demand. Large and small-and medium businesses are seeing benefits from expanding CRM across all facets of their business.”
Organisations across the ANZ region are choosing Oracle’s leading-edge Software-as-a-Service (SaaS) Oracle CRM On Demand as it meets their goal of leveraging strategic CRM technology quickly to support their business objectives.
Oracle has continued to gain customer confidence and market momentum by enabling customers to achieve rapid return-on-investment and measurable business results through effectively leveraging its portfolio of integrated, innovative business applications.
“It’s about providing organisations with the widest choice and maximum flexibility in deployment options to deliver superior business results for organizations of every size,” concluded Bosma.
About Oracle CRM On Demand
Oracle’s comprehensive, Software-as-a Service (SaaS) CRM solution, Oracle CRM On Demand delivers low-risk, hosted customer relationship management that can help customers accelerate sales, improve marketing and deliver consistent customer service.
With customers that include leading SMB and Enterprise organisations globally, Oracle CRM On Demand is a complete hosted CRM solution for accelerating business results.