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Intercultural communications as a winning global resource

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Wikipedia defines ‘Intercultural Communication’ as a term ‘sometimes used synonymously with cross-cultural communication’.

It goes on to explain that the term seeks to understand how people from different countries and cultures act, communicate and perceive the world around them. Intercultural communication plays a role in anthropology, cultural studies, linguistics, psychology and communication studies.

What does intercultural communication really mean to a globally oriented group of companies today? Is it just the ability to communicate with people from other countries and cultural backgrounds linguistically?

To begin with, there is an understanding about habits and traditions when visiting another country. Certainly intercultural communication has to do with local table manners and handing out business cards, but obviously it goes beyond this. Different skills may be required to finalise a business deal in different parts of the world. Consequently, the ability of communicating in an intercultural way requires empathy, the capability to share and understand another person's emotions and feelings; in other words, the ability to put oneself into another’s shoes.

Experienced export sales professionals would attribute their success in closing business deals to this ability. For instance, wouldn’t one not always look for the cheapest price in a product but instead value other aspects such as service, reliability and trust in the person who wants to sell them that product?

In an international group like WAMGROUP, everybody is both sender and receiver, supplier and client. Here intercultural communication, as an everyday reality needs to be constantly nurtured. For WAMGROUP this represents an added value, a paramount benefit to customers virtually in every corner of the planet.

To carry out projects globally, be it developing new products or organising flow charts in information technology, is common practice at WAMGROUP. The collective development of problem solutions always turns out to be a mutually rewarding achievement. To be able to use the Group's own human resources has been an invaluable advantage since the setting up of the first foreign subsidiary back in 1984.

Today its long-term experience in intercultural communication puts WAMGROUP in pole position amongst its competitors from all parts of the world.

Oli Vibrators  is a Melbourne-based vibration technology specialist and part of the WAMGROUP.

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