According to Narva , Projecta is not new in the booster cable market but the latest revamped program covers both the retail and tradesmen's markets from all angles with seven high- quality flexible leads, high specifications and accurate ratings coupled with superb presentation in informative packs.
Retail packs have been designed to assist the motoring public who have previously been confused, possibly selecting the cheapest pack not realising that larger vehicles require heavier leads to start their vehicle. New retail packs are attractive in design and stand or hang in retailers store displays.
Importantly, they are clearly marked 'For all 4 Cylinder Vehicles' or 'For all 6 & 8 Cylinder Vehicles' to help the correct selection process.
Fully insulated clamps provide additional protection and these readily connect to all battery posts. Surge protection is built into all leads to safely protect the vehicle's important electronics. With full confidence in their quality leads, the Projecta team have taken a marketing initiative, clearly stating important information on the amount of copper area in each to ensure consumers get what they are paying for.
The new range of workshop booster cables are all surge protected making them ideal not only for automotive and trucking workshops but also 4WD and agricultural repairers, as even tractors today require surge protected cables.
The heavy duty cables are presented in a well-made round storage bag with a strong handle, good quality zip with clear instructions printed on the back. For wholesalers and traders servicing trade accounts and farming communities, the attractive presentation packs depicts the quality of these products and allow for convenient in-store display.
The new workshop booster leads incorporate improved copper clamps - higher grades of fine copper wire is used increasing the flexibility and current carrying capacity. The clamp is fully insulated with brass teeth and a metal bridge strap ensures that both sides of the clamp are active. The cable is crimped with a lug that is bolted to the clamp for an added secure connection.
"We have carefully reviewed all market aspects prior to launching this new program of booster cables to ensure we got it right," said George Davies, Projecta Sales & Marketing Manager. "The full program is available from Projecta distributors and good retailers now," he said.