With a flick of a switch, literally, Brisbane-based electrical engineering company, NOJA Power, has become an exporting phenomenon.
In 2002, the fledgling company made its first ever sale of medium-voltage reclosing switchgear to China, a country renowned for embracing new technologies.
Neil said while Australia traditionally saw itself as a country that dug things up and shipped them out, high-tech innovations offered the same massive export potential.
NOJA Power’s switchgear allow for faults on high voltage distribution lines to be detected and repaired quickly, without major disruption to power supply.
This is particularly beneficial in cold climates such as Finland, where extreme weather conditions can decrease accessibility to remote power distribution equipment.
NOJA Power holds the patent on the arc fault contained and vented product to create a safe and environmentally friendly product.
NOJA uses a technology which completely eliminates the need to use of harmful substance.
Neil said the key to NOJA Power’s success was an investment in two things: highly-skilled staff and ongoing research and development.
Since the company was established, their number of employees has grown ten-fold.
“Because of our cutting edge technology, we tend to attract high performers who seek challenges and job satisfaction beyond the monetary rewards.
“We offer apprenticeships and traineeships that lead into an electrical engineering degree and our employees can then take on more senior roles,” Neil said.
The four founders of the company, their first initials forming the name NOJA, have demonstrated just how high a high-tech company can reach.