In 2002, NOJA Power Switchgear made its sale of medium-voltage reclosing switchgear to China, a country renowned for innovative technologies.
In just five years NOJA Power Switchgear has developed markets in many continents, a remarkable feat that has earned the company the title of Queensland Exporter of the Year at the 2007 Premier of Queensland Export Awards.
2007 also saw NOJA Power Switchgear awarded with the Latin American Business Award and the British Chamber of Commerce Export Award.
Managing director Neil O'Sullivan describes the company as being born global and that the key to NOJA Power Switchgear's exporting success is the development of a product suitable for the global market rather than any single market.
While Australia traditionally sees itself as a country built on mining exports, Neil O'Sullivan states that high-tech innovations offer the same massive export potential.
“We realised early on that our technologies, which increase the reliability of electricity supply, had many global applications so it was always our intention to sell overseas as well as domestically,” he said.
“Our export business has established channels to market in 70 countries and we currently supply switchgear products to 46 of them”.
Highly skilled staff and an ongoing commitment to research and development ensure the success of NOJA Power Switchgear's cutting-edge product range in the worldwide marketplace.
NOJA Power Switchgear’s switchgear remains SF6 free by utilising solid dielectric technology. NOJA Power Switchgear also holds the patent on the arc fault contained and vented vessel to create a safe and environmentally friendly product.
“Because of our cutting edge technology, we tend to attract high performers who seek challenges and job satisfaction beyond the monetary rewards.”
“We offer apprenticeships and traineeships that lead into engineering degrees and our employees can then take on more senior roles,” Neil O'Sullivan said.