Bakers Delight and COBS BREAD recently staged their international conference in Cairns, Australia. Delegates from Australia, New Zealand and Canada attended the international conference including franchisees, retail staff and corporate staff.
Bakers Delight turned to Fastcards, a Syscan International subsidiary, to assist in managing the large traffic flow of the delegates in and out of the international conference plenary sessions.
Fastcards Events RFID solution was deployed into the Cairns Convention Centre. The Fastcards Events RFID solution provided the organisation with feedback on who reported to which session, which will assist in future conference planning.
Franchisee participants carried a UHF RFID tag credential attached to a lanyard, which was read at entry portals made up of a reader and antennas.
According to Bakers Delight, they used the Fastcards Events RFID solution/system to create a team based competition among the delegates to encourage participation in plenary sessions and extra curricular activities. It was a good way of using the RFID technology to support the event process and their marketing information system.