Bluehill ID announced the expansion of its signature Multicard brand into the Netherlands, which follows the recent acquisition of Fastcards in Australia. After Bluehill ID’s acquisition of Yoonison B.V. earlier in 2009, the Dutch company today announced that it will adopt the name of Multicard, aligning with sister companies in Australia and Europe.
Multicard Netherlands specialises in payment management and identification solutions with a focus on the Benelux and German markets. The company pioneered the Mybility system, offering payment systems used to manage public transport subsidies for disabled and elderly people in the Netherlands, and have experience in the personalisation of identification devices such as cards and NFC enabled mobile phones.
Pieter Kooistra, Founder and CEO of Multicard Netherlands commented, “Multicard is an established international brand and represents an excellent opportunity to further expand our business into new markets and leverage the combined strength of the group. We built the Yoonison brand name over many years to signify our focus on solutions, and it was very important for us to see that our sister companies at Multicard are also focused on integrating products and services to offer our customers complete solutions. We move forward even stronger and continue our commitment of delivering our customers leading edge solutions.”
All the main product and service brands of Yoonison including Mybilitliy, Mybility Fuel, Yoonidata and Cashless Payment shall continue under the Multicard brand. The official name change to Multicard Netherlands goes into effect immediately.