Bakers Delight and COBS Bread staged their international conference in Cairns, Australia with more than 1200 delegates from Australia, New Zealand and Canada including franchisees, retail and corporate staff. Bakers Delight turned to Fastcards to manage the large traffic flow of the delegates in and out of the conference plenary sessions.
According to Fastcards, the Events RFID solution was deployed across seven main entries into the Cairns Convention Centre. Fastcards observe that the Events RFID solution provided Bakers Delight with feedback on who reported to which session, assisted the event management for the international conference and also provided accurate and detailed information for future conference planning.
Franchisee participants carried a UHF RFID tag on their lanyard credentials, which was read at entry portals made up of a reader and antennas. According to Bakers Delight, they used the Fastcards Events RFID system/solution to create a team-based competition among the delegates to encourage participation in both plenary sessions and extracurricular activities.
Bakers Delight observe that the Fastcards Events RFID system/solution incorporated the RFID technology into their event to support both the event process and their marketing information system.