Moxa has introduced the ‘Green Core’ design across its product range to deliver a unified brand presence.
Incorporating Moxa’s corporate colour, a special shade of green, the new Green Core product identity emphasises the three design concepts of simplicity, robustness and user-centric experience, which are based on Moxa’s brand promise of ‘Reliable Networks, Sincere Service’.
Moxa has rolled out the Green Core design as part of the overall brand identity refinement to build a stronger connection with customers. From now on, all new products will follow the Green Core design.
John Yelland, Vice President of Global Marketing explains that displaying a unified brand image is more important than ever as Moxa transforms into a leading global brand in industrial automation.
The ‘green’ in the Green Core design signifies Moxa’s corporate colour, which allows customers to easily identify Moxa products. The green colour also symbolises Moxa’s love of nature and care for the environment, as well as the company’s guiding principles of trust and sincerity. The ‘core’ in Green Core signifies Moxa’s unique value as the networking solution provider that leads the trend of automation convergence.
Moxa’s brand promise of ‘Reliable Networks, Sincere Service’ translates into three Green Core design concepts: simplicity, robustness, and user-centric experience. The new design emphasises a commitment to improve functionality, user interface, component quality, and even packaging. Users will experience product optimisation with a sleek and unified design.
The Green Core design also represents Moxa’s commitment to user-centric innovation, as it continues to provide solutions that solve customers’ problems.
For existing products, Moxa will shift to using green nameplates to deliver a consistent brand image. Starting in May 2014, all existing products will be replaced with the new green design, with the entire migration planned for completion by the end of 2015.