Moore Stephens Technology Australia is collaborating with the Australian Automobile Dealers Association (AADA) to launch a new national automotive industry survey for 2013. The survey is designed to gauge opinion about the future of the industry.
Rapid change is occurring in the automotive industry, with Australia currently seeing the decline in local manufacturing of vehicles and changes in retail structures and consumer online buying preferences.
According to Salefest Group CEO, Patrick Tessier, there is much discussion about where the automotive industry is heading and what will unfold by 2020, with various opinions being expressed about how consumers will buy cars, what dealerships will look like and whether the bulging level of new-car brands on offer in Australia can be sustained.
These challenging questions are part of the survey being sent out to thousands of dealerships and allied industries across the country. Dealership management and staff along with industry affiliates will have the opportunity to reflect on what lies ahead and predict which areas of business will require the most investment.
The survey offers an opportunity for automotive retailers and industry affiliates to provide their views on the current challenges, opportunities and risks for automotive retailing as well as an insight into the blueprint for the automotive retailer of 2020, explains Moore Stephens Automotive Director, Brett Fowler.
The results of the automotive industry survey will be presented at the upcoming AADA convention in September 2013. Fowler believes the presentation will not only reveal insights into the long term future of automotive retailing but also provide a valuable report on current industry trends and challenges.
The survey will be sent to over 9000 Australian automotive dealerships and industry affiliates and is also available on the Moore Stephens website.