When creating flexible packaging, designers and manufacturers consider incorporating foil into the design. There are many types of hot stamping foils available today. Milford Astor offers metallic gold, silvers and colours, clear, pearls range of foils as well as a variety of holographic patterns.
Foil is “eye catching” and is suited for products that will be displayed on retails shelves. Getting the customer to pick up the package is 50% of the battle.
Foil is not expensive and should be considered as an addition to the design to attract buyers even on the cheaper “throw away” packs as it can increase perceived value.
Case studies show that foil embellishment can increase sales by as much as 15 to 25%.
Hot stamping foil has been used for many years in the packaging arena for date coding and imprinting other variable information as it can be done in-line and is cost effective.
Hot foils lend themselves to being applied to wax-free varnished or coated papers and boards, plastics, leather, wood and textiles.