According to Milford Astor , creating a memorable image for a business, product or service is often a difficult task given the limitations of the print medium.
Print finishing techniques with vivid colours, texture and dimension include foil stamping, embossing, combination of foil stamping/embossing and holography.
Foil stamping combines quality and richness, while embossing communicates a quiet sophistication. When the two come together, the combination of colour and texture can be stunning. Holograms on the other hand provoke curiosity and attention as they involve the reader in an interactive visual exchange that is not possible with conventional print techniques.
Foil stamping or embossing is suitable for letterheads, business cards, brochures and packaging. These techniques, coupled with different dies, foil colours and patterns, including holograms can create a variety of visual effects.