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Microchip Technology hosts Microchip CEO Summit in China

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Microchip Technology Inc, a leading provider of microcontroller and analog semiconductors, is hosting its first annual CEO Technology Summit in Shanghai, China, featuring some of China's most prominent and influential leaders in the growing Chinese semiconductor industry.

Senior executives in the Chinese consumer electronics, automotive, industrial-control, office-automation and telecommunication industries, and leaders in the all-important government and trade associations, are scheduled to attend the summit, which is jointly sponsored by Microchip Technology and China Information World.

The theme of the first annual Microchip CEO Technology Summit, which will be held at The Portman Ritz-Carlton Shanghai on 8 November 2006, is How Embedded-Control Technology Enables Innovation in Everyday Applications. A major focus of the event is to allow participants to share resources with key players in the Chinese market, broadening their understanding of the opportunities in the burgeoning embedded-control market, and to better understand trends in the industry.

It is a known fact that China is not just a huge market, but also an important global design and manufacturing base for industrial and consumer goods - sectors that offer tremendous opportunities as well as challenges to semiconductor providers. This is the ideal time to be hosting such a summit, with China investing heavily in the semiconductor and electronics sector. Effectively, it is now the world's largest electronics factory, with consumer electronics, telecommunications and computer-related manufacturing sharply in its sights and developing rapidly.

To address these market opportunities, the summit secured the participation of a senior official from the China Semiconductor Industry Association, and some of the most prominent and influential leaders in China's growing semiconductor industry, to share their insights.
Confirmed speakers include: a government officer of China Ministry of Information Industry,
the general manager of CCID Consulting, the president and CEO of MEMSIC Inc, the general manager of Greater China at Broadcom Corporation, and the president and CEO of Microchip Technology Inc. Attendees can benefit from the opportunity to meet and network with business and industry partners.

Key topics on the agenda include:
Embedded-control applications and innovation challenges
Market development trends in the embedded-control industry
Value-chain and operating models in the embedded-control industry
Embedded applications of Bluetooth and development trends in the industry
How international semiconductor manufacturers assist local
companies in innovation and IP protection.

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