Home > Mettler Toledo partners with Tanaka Scale to expand reach in Japanese vehicle scales industry

Mettler Toledo partners with Tanaka Scale to expand reach in Japanese vehicle scales industry

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article image Yasuyuki Tanaka (right) shakes the hand of Mettler Toledo K.K. General Manager Frank Maters (centre), as Industrial Solutions Business Unit Manager for Mettler-Toledo K.K., Manabu Ozawa (left), cheers them on
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Mettler Toledo  and Tanaka Scale Works Co. Ltd. have entered into a new business relationship that will enhance Tanaka Scale's position as a leader in vehicle weighing while significantly expanding Mettler Toledo's global reach in the Japanese vehicle scales industry. The new partnership leverages the respective strengths of both companies.

As part of the business agreement, Mettler Toledo POWERCELL load cells will be integrated in all Tanaka Scale vehicle weighing applications. While Tanaka Scale will benefit from superior weighing technology in its vehicle scales, Mettler Toledo will expand the global reach of the POWERCELL PDX range as well as the Mettler Toledo brand.

Delivering exceptional reliability and accuracy, Mettler Toledo POWERCELL load cells will allow Tanaka to continue its tradition of providing superior products, enabling the Japanese company to differentiate itself in the marketplace based on values that are important to its customers - consistent accuracy, better reliability and high uptime.

T. Alton Hill, Mettler Toledo Strategic Business Unit Head for Vehicle Weighing explains that the new relationship with Tanaka Scale will significantly expand their vehicle scale business in Japan, allowing them to serve a broader range of customers with their superior vehicle weighing solutions. Additionally, Mettler Toledo's POWERCELL PDX load cells will add value to Tanaka's already high-quality products and help give both businesses a competitive edge.

According to Yasuyuki Tanaka, President of Tanaka Scale, the POWERCELL PDX load cell not only provides high reliability and capability functions, it also has extensive service features that allow Tanaka Scale to provide better customer support, increasing the satisfaction level of their customers as well as gaining more trust from a broader marketing segment.

Mettler Toledo will support Tanaka Scale's sales force with technical and sales training on the new dual-branded products. A joint marketing effort is also expected to generate greater awareness of the Mettler Toledo brand in Japan and enhance sales for Tanaka Scales.

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