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New digital printer for QuickLabel Systems

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Metromatics would like to announce a new digital printer to add to their portfolio of colour printers from Quicklabel Systems. Building on the success of the digital colour label printers, Quicklabel Systems has significantly enhanced its solutions for printing primary product labels with the introduction of the Vivo!; a high speed, direct digital, short run label printer that produces photo quality labels using roll feed stock.

The Vivo!'s cost per label rivals the cost of flexographic label printing, while its direct digital high speed printing increases the turnaround time for label jobs. The new electrophotographic digital label printer is the result of three years of research and development.

Metromatics believe that the Vivo! will “open doors to on-demand printing of retail display labels” for “packaging products on a Just-in-Time basis. Businesses are now able to take rush orders that require custom packaging – private label, store brand, and foreign market orders – and can print those special product labels in-house as well as ship the products to market, all on the same day the label artwork is created.

Cost-Competitive Short Run Label Printing

The Vivo! is aimed at moderate to high volume "short run" label printing jobs, and is cost-competitive with flexographic and other offset printing as well as other direct digital printing presses on label jobs of up to 15,000 labels per batch, based on a 4" x 6" size label with a medium amount of ink coverage.

The Vivo!'s print is glossy, vibrant and highly durable, abrasion-resistant, fade-resistant, moisture-resistant, and solvent-resistant. The Vivo! prints labels using an electrophotographic process similar to laser printing, but incorporates reliable and efficient LEDs (light emitting diodes) rather than lasers. Its printing supplies consist of cyan, magenta, yellow, and black-coloured toner and roll stock labels developed for accurate colour reproduction on the Vivo!, and provided by QuickLabel Systems.

New Product Competency for QuickLabel

Vivo! adds a new competency to QuickLabel's line of label printing solutions, which until now have focused on applications for printing secondary product labels and automatic identification labels. The Vivo! is designed for primary product label printing applications.

From private label packaging to just-in-time production for packaging multiple SKUs, the Vivo! delivers the flexibility of digital printing, with the photo-quality output and production quantity throughput of labels that satisfy Just-in-Time production demands, at a price point that makes the system a cost-effective tool for packaging production.

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