This year the 5th European Futurists Conference Lucerne presented a Future Readiness Award for the very first time. Among the winners was microdrive producer Maxon Motor which has turned in a rela-tively stable performance despite the economic crisis thanks to the firm’s far-sighted policies.
Those companies that adapt well to future market challenges were given the Future Readiness Award 2009. Analysis of the information received shows that in the fundamental future requirement category, Maxon Motor is one of the companies best prepared for the future in Switzerland.
The result of the Future Readiness Index 2009 study showed that Swiss SMEs are not very good at dealing with the future. Although most of them have business strategies for the next two to six years, as far as trends and developments are concerned, most do not think beyond their own defined strategy. According to Georges T. Roos, the Study Leader and Managing Director of the European Futurists Conference Lucerne, this means that companies draw up many strategies without looking at trends and developments in any depth. The European Futurists Conference Lucerne’s own figures show that it is the largest futurists conference in Europe.
“Maxon Motor demonstrates wide-ranging foresight. In its trend analysis, it follows developments close to home, but also in the wider business environment. maxon uses different instruments to observe and fashion the future, including scenarios, expert surveys, early identification and simulations. Its findings are incorporated into strategies and marketing”, said Roos.
Maxon Motor Australia is the organisation's local branch.