INTERPACK 2002, held in Germany in April, proved a great showcase for Matthews Australasia's product line of coding and labelling equipment. A major product was the new Linx 6800 continuous ink jet (CIJ) printer.
Sales and marketing manager Phil Biggs said since its late 2001 release, sales had exceeded forecasts.
"While the largest application for the Linx 6800 is food packaging, really it can print on anything - a carton of milk or juice, building materials or automotive parts."
He said a main point of difference from its competitors was the cost of ownership.
"For the Linx 6800 CIJ, this amounts to 50-75 per cent less than other inkjet printers of its class."
Biggs said those cost savings were achieved using less ink and solvents, with significantly reduced maintenance.
"The Linx 6800 printhead only needs cleaning once every two weeks, compared with competition machines that may need cleaning or calibrating three times a day.
“The advantage here, is that operators can concentrate on maintaining high quality in the products that the Linx 6800 is coding."
Matthews is a long-standing distributor for Linx. At Interpack 2002, Linx MD Michael Stevens said he was enthusiastic about the new printer and Matthews' ability to sell and support the product.
Lester Nichol, MD of Matthews Australasia, said Interpack's position as the premier international showcase for packaging and coding solutions made it invaluable.
"Interpack is an excellent opportunity for the Australian team to work side-by-side with the international operations' major players. It also allows us to identify new coding and labelling solutions we would like to launch onto the Australian marketplace. We've had a number of approaches to represent some very exciting products."
Nichol said Matthews' stand, one of the largest coding and labelling stands, featured many new products, and confirmed Matthews' position as a global leader in product-identification solutions.
One significant new product Matthews launched at the show was the "mini-drop" DOD3200 printer. This features Matthews' unique miniaturised valve technology, delivering significantly smaller character-size printing, with Matthews' proven "no-clogs" valve design.
Biggs said Matthews took inquiries from more than 50 countries for this printer, with many coding companies expressing an interest to distribute the product in their channels. Biggs said Lars Rosang, MD of Matthews Swedot, was very upbeat about the small-character coding improvements this product would deliver to customers.