National Sales and Marketing Manager Phil Biggs explains that the new site was developed to assist businesses to:
- better choose a technology for their individual needs
- gain a greater understanding of industry best practices; and
- to see how integrated coding and labelling can actually improve their overall business.
One of the reasons the site can quickly provide information to businesses, he says, is the ability to now search for coding and labelling solutions by either application, industry type or coding technology.
“Another interactive tool we’ve added on the new site is a ‘Technology Selector’ which leads you through five simple questions to help identify the best coding technologies suitable for your application,” Phil adds.
This feature can help to reduce the time involved in finding a solution during the information gathering stage of a web search.
The new website also has a resource library that features industry white papers, case studies, videos and product datasheets.
Phil explains that Matthews is “always adding to this library, updating it to cover more and different types of applications, industries and technologies.”
“The white papers have come from our extensive industry experience; clients have found they’re a great way to learn from our expertise, in a time that suits them,” he concludes.
An explanation of the software integration capabilities, consumables and technical support offered by Matthews is also available on the new site.