Home > Matthews’ new linerless label printer applicator from Avery Dennison reduces paper, water and energy use

Matthews’ new linerless label printer applicator from Avery Dennison reduces paper, water and energy use

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article image LightSmart labels in the LPA 81x become sticky through heat activation after the print and cut

Matthews Australasia  introduces the new Avery Dennison 81x label printer applicator that uses a backing-paper-free labelling material to radically reduce energy and material use, waste and cost.
 
Launched at the recent AUSPACK PLUS 2013 exhibition in Sydney, the new Avery Dennison 81x label printer applicator (LPA) delivers lower total applied costs in carton, tray and pallet labelling applications.
 
The LPA employs LightSmart label material, which does not need backing paper like traditional pressure-sensitive labels. The LightSmart label is coated on the reverse with a non-tack adhesive that is activated through heat after the print and cut. Different from existing linerless LPA solutions, the LightSmart material can even withstand high-temperature warehousing.
 
According to Matthews’ general manager of operations, Mark Dingley, another key difference is the flexibility provided to manufacturers to print different-length labels, because the material is on a single roll that can be cut to the desired length, thus maximising material use. This also allows manufacturers to change message lengths on-the-fly, so they can create marketing messages or simply change label formats without worrying about changing the label stock. It also reduces supply SKUs, as only one roll is needed for different label lengths.
 
Key benefits of Avery Dennison 81x label printer applicators using LightSmart:

  • Backing-paper-free label eliminates an entire waste stream, disposal costs, as well as expensive silicones and liner materials required in traditional labelling
  • More labels in the same roll diameter: 60% for 300mm and more on 350mm, resulting in 2.1 times longer machine uptime
  • Significantly fewer roll changes needed
  • Vastly reduced material handling by operator due to fewer roll changes
  • Reduced material and ribbon use resulting in lower consumable costs
  • Fewer rolls to be kept in stock, reducing logistical issues
  • Non-tack adhesive only activates in the 81x LPA
Mark says the 81x LPA is well suited to secondary packaging such as cartons and shrink trays with content and shipping labels. With the Avery Dennison 81x label printer applicator, manufacturers can benefit from increased productivity and flexibility, with more uptime, less interruptions, greater performance and improved efficiency, leading to increased savings and reduced environmental impact that will reflect well on the company’s brand.
 
Mark observes that sustainability is a major challenge facing the Australian processing and packaging industry. By having a lighter footprint across its lifecycle, this print-and-apply identification solution helps meet that challenge through reduced paper waste, and water and energy usage, helping manufacturers fulfil their sustainability targets at no extra cost.
 
Giving an example of how the LightSmart material leads to significant reductions in water and energy use, solid waste production and CO2 emissions, Mark explains that if a user were to replace 100,000m² (or approximately 6,700,000 labels in format A6) of pressure-sensitive labelling materials with the LPA 81x’s LightSmart, they have the potential to cut water usage in half, energy usage by a quarter and waste footprint by 65%, all with no increase in carbon footprint.

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