Home > Sharp video wall generates advertising revenue in major shopping mall

Sharp video wall generates advertising revenue in major shopping mall

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article image Major shopping mall makes innovative use of Sharp video wall to generate advertising revenue

Sharp and AQUOS products are being advertised on a video wall of Sharp LCD monitors in a popular Kuala Lumpur shopping mall.

The Sharp video wall was installed by Sharp-Roxy Sales & Service Company (M) Sdn. Bhd. (SRSSC) in the trendy and iconic shopping destination of fahrenheit88, in Jalan Bukit Bintang.

The Sharp video wall has been installed close to the entrance of the shopping centre and is comprised of sixteen 60-inch LCD monitors, that spors the Sharp and BrandaVision logos.

The video wall is an innovative new business approach to creating brand awareness, running promotions for Sharp products including AQUOS.

SRSSC has also collaborated with marketing firm BrandaVision to promote the video wall as advertising space for third parties, to create additional revenue.

Since the successful installion of this LCD video wall, SRSSC has been exploring opportunities to integrate Sharp video walls into its existing shopping malls, commercial areas and new projects throughout Malaysia.

The video wall installation promotes innovative uses of Sharp’s high-tech products in applications, such as this project which generates revenue through selling advertising space.

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