Has the Wall-Mart example been used as an oversimplification of a RFID implementation in the retail sector? Which verticals will be the key drivers of the adoption of RFID technology? Is the price of RFID chips the only thing that is holding back widespread implementation, or are there other, deeper legacy issues involved?
The SSCT Show panel discussion will be chaired by Branko Miletic, Editor, Packaging Week, and Retail Technology Magazines. Branko is an experienced journalist with a back ground in technology writing.
He has covered the RFID and supply Chain areas extensively over the past decade and has been witness to the transformation of the Supply Chain by technology.
Panelist 1: Jim Brownell, Vice President of Strategy and Business Development – Retail, Manhattan Associates USA. Jim Brownell comes to Manhattan Associates having been focused on supply chain, e-commerce and order management solutions for retail since 1990.
Prior to joining Manhattan Associates , Jim spent 25 years in information technology at leadings retailers including: GAP, Williams-Sonoma, Coldwater Creek, J. Crew and Toys-R-Us.com in a variety of roles.
More recently, he was the Senior Vice President, Chief Information Officer at Coldwater Creek, and was in charge of information technology for this multichannel retailer.
Prior to joining Coldwater Creek, Jim Brownell was Chief Operating Officer for Escalate, a leading provider of order management and e-commerce solutions.
While at Escalate, he directed the transformation of the company into a retail focused organisation positioning it for future acquisition by GERS.
He was responsible for transactions involving Home Depot, Restoration Hardware, Eddie Bauer and Williams-Sonoma. Previously, Jim held the positions of Senior Vice President, Chief Information Officer at Williams-Sonoma; Vice President, Information Technology at Toys-R-Us.com; Vice President, Supply Chain Systems at Gap; and Group Vice President and Chief Information Officer at J. Crew.
Panelist 2: Scott Austin is the Principal and founder of Sunshine Technologies and id-DNA, two companies leading the way Down Under in Australia for RFID Deployment. Major deployments to date include:
- Smart label deployment for asset management for police weapons and forensic evidence
- The first chain of custody solution for RFID Smart labels in a forensics DNA lab
- EPC Smart label deployment, hardware engineered solution and middleware application interfacing into SAP for inventory management on a mine site
- Active RFID deployment for truck management on a mine site
- Smart label deployment for computer tracking for the Australian defence force
Scott has extensive business and management experience gained from working in varied roles for companies around the world.
From 1992 – 1996 Scott lived and worked in Switzerland where he built the market in Central and Eastern European for an American Mechanical Engineering product manufacturer.
Scott is also a founding Partner in Fastcards, a web based application that enables the production of photo ID cards and encoding of access control cards.
In 1999, Scott established a German Company’s operations in Australia focusing on sales of Contact and Contactless Smart Card components and accessories.
Id-DNA is the new venture for Scott. The focus of id-DNA is the use of RFID in the forensics, pathology, livestock and other applications where single cell DNA technology can be combined with RFID for the ultimate identification solution.
The Smart Supply Chain Technology Show will be held on the 20th and 21st of June 2007 as part of Supply Chain Week and alongside the Smart Conference.