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New perspective . . . infinite possibilities

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With Australasia fast becoming one of the highest growth markets in the world for SMEs it was only apt that global leader Manhattan Associates held a user-conference to share their knowledge and expertise in supply chain effectiveness and efficiencies with key players in the Australian market.

With an expected 80 delegates to attend the one-day event, Manhattan quickly realised that they had developed the winning formula when over 150 people from across three states flew in to Melbourne for Momentum 2005.

Held in the grandiose Windsor Hotel, Momentum was equally as elegant and stylish in its program and delivery to current and potential users of Manhattan Supply Chain solutions and keynote speakers included internationally-renowned supply chain experts.

The scene was set early with Steve Olif, managing director of Manhattan for Australia and NZ, highlighting the recent growth in users which has seen Manhattan become one of the global leaders in the supply chain industry. This was backed by Peter Sinisgalli, chief executive officer for Manhattan in the U.S, who announced that Manhattan solutions are now available in 11 countries around the world and that all their systems are designed 'to decrease supply chain costs to businesses and lower the total cost of ownership'.

Sinisgalli spoke in depth about issues that Australian companies are faced with including: China, manufacturing in Australia VS offshoring, outsourcing, retailer guidelines, chain of responsibility issues.

"There is also an issue that no-one can ignore: that customers now have a growing-expectation that product lifecycles must be shorter irrespective of where you are situated geographically. The timing is right for Australian companies to implement efficient supply chain solutions to ensure that products are delivered at the right time for the right price,” Mr Sinisgalli said.

"Manhattan has developed a full suite of supply chain management solutions for warehousing, reverse logistics, transportation, trading partner agreements, labour management and slotting optimisation. All of which optimise efficiencies and ensure product lifecycles are as short as possible.

"Our solutions are designed to enhance visibility of products in the supply chain, improve efficiencies and to lower supply chain costs for all of our users," he said.

The one-day user conference was crammed with case studies, industry issues, panel discussions with Manhattan partners and global updates. Speakers included Jeff Baum, senior vice president of Manhattan International, Steve Tewkesbury, Super Cheap Auto, Simon Costa, Costa Group, Ross McGregor, Bob Murray and Eddie Capel, senior vice president for Manhattan U.S.

A highlight of the day was the Integrated Logistics Solutions session which was designed as a best practice approach to Supply Chain execution and optimisation solutions. This session included customer case studies from Super Cheap Auto and Costa Group and showcased two real-application implementations in Australia by Manhattan.

Momentum 2005 was the first dedicated national event held in Australia by Manhattan and was a true indication that the company is here to stay.

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