Manhattan Associates President and CEO Eddie Capel introduced Supply Chain Commerce at Manhattan’s Momentum 2013 conference.
Supply Chain Commerce, Manhattan’s vision for redefining the supply chain is a fundamental change in how two historically separate functions come together to create unprecedented growth opportunities between buyers and brands, and a tool for executing a successful omni-channel strategy.
Manhattan has invested more than $300 million in research and development since 2006 to develop a platform-based Supply Chain Commerce solution architected to anticipate, align and adapt to the new omni-channel landscape.
Manhattan is a recognised leader in supply chain experience and innovation and will continue to lead its customers through the digital revolution with customer-centred Supply Chain Commerce solutions that connect front-end commerce and sales systems with back-end supply chain performance and efficiency on a common technology platform.
Capel explains that omni-channel isn’t just about retail; all industries, including wholesale and manufacturing sell through multiple channels in this new environment.
Capel’s conference keynote address outlined several specific capabilities that Supply Chain Commerce delivers to help create great customer experiences and improve brand loyalty, including network-wide selling infrastructure and end-to-end control of inventory distribution.
- Network-wide selling infrastructure: Provides customers a responsive framework for access to the products they want on their terms
- End-to-end control of inventory distribution: Provides the ability to support the brand’s promise and service levels with flawless execution at the best possible margins