Australia’s leading accounting software provider MYOB has announced a series of initiatives for 2014 to solidify its market-leading position in a rapidly evolving market. MYOB’s plans for this year include a new product line-up, product extensions and changes to its product naming.
MYOB will launch a series of innovative cloud solutions throughout 2014 for start-up, micro and small businesses and their advisors, enhancing its full-service offering. Each move is designed to make business life even easier for its approximately 1.2 million clients and network of 40,000+ accountants, book keepers, certified consultants and other partners.
CEO Tim Reed explains that the transformations planned for 2014 will expand their cloud offerings to all businesses from micro- to mid-sized, making cloud accounting easy for anyone just starting out, those moving out of desktop software to the cloud, or partners who are increasingly requiring cloud solutions to evolve their businesses.
With an aim to continue being the leading business solutions provider in an increasingly competitive industry, MYOB will introduce new cloud accounting solutions to cater to the smallest business that wants their accountant to do the accounting for them through to a mid-sized business looking for an online ERP system they can use to drive their business forward.
While some industry providers cater for the needs of only specific segments of clients, MYOB’s mission is to have the most suitable, easy-to-use solution for every type of business. Having offered cloud accounting products since 2010, MYOB today has a cloud-enabled solution with a rich desktop interface for clients upgrading from their desktop accounting as well as a browser-based solution for new businesses starting to use accounting software.
New product launches by MYOB in 2014 include MYOB PayDirect, a free mobile payments app that enables business owners to take payments, send receipts and manage their invoicing and contacts (Q1); MYOB Accountants Office OnTheGo and MYOB Accountants Enterprise OnTheGo, a browser-based interface that enables accountants to access their practice management data from any web browser, including from mobile devices (Q1); and MYOB Essentials range consisting of two options: Cashbook, an online solution that enables accountants to allocate a client’s financial transactions for accounting purposes while managing the level of client involvement, and Accounting, a richer, more advanced version of the browser-based accounting solution MYOB LiveAccounts (early April).
Additional online products and product enhancements for micro to mid-sized businesses will be released throughout 2014, including a cloud-enabled version of the popular MYOB AccountRight Premier.
Product naming changes
MYOB has decided to streamline its product naming architecture, using the opportunity to refresh product naming and logos, and further define product positioning to assist clients and partners in selecting the most appropriate solution for different business types.
To help clearly differentiate between the company’s core online accounting products for SMEs, the new product naming from early April will be: MYOB Essentials (Cashbook/ Accounting); and MYOB AccountRight (Basics/ Standard/ Plus/ Premier).
MYOB AccountRight Live will revert to MYOB AccountRight in a nod to the increasingly online nature of the company’s product offering. All current modules will remain available, though only Plus and Premier will be available to purchase online. The cloud-enabled version of MYOB AccountRight Premier will be released later in 2014.
The new visual identity and positioning for the extensive MYOB product range will launch in early April.