Australia’s leading accounting software provider, MYOB Enterprise Solutions has launched a new marketing campaign to encourage small to medium sized businesses get savvy with cloud computing.
Cloud Confidence – the multi-channel media campaign aims to drive awareness of MYOB’s extensive range of cloud solutions. Having provided such products since 2010, more than 50% of MYOB’s new product registrations are cloud-based.
The campaign includes a series of online, social media, direct, radio and lift advertisements. To run through Q2 2014, the campaign will feature visual communications that illustrate key benefits and competitive features, and explain why MYOB online accounting solutions are ‘seriously better’.
As part of the campaign, the technology company is offering existing MYOB AccountRight clients a range of special offers for ‘Live’ cloud services, such as cash back offers and free upgrades. Potential new clients can take advantage of free 30-day trials and a 90-day money-back guarantee for LiveAccounts and AccountRight Live.
General Manager - Marketing, Caroline Ruddick explains there are 2.1 million small businesses that help drive the Australian economy; MYOB’s latest effort aims to help them level the playing field by increasing their use of cloud technologies. The MYOB Business Monitor study showed that business owners using cloud computing were 59% more likely to see annual revenue rise than those who weren’t.
MYOB is focussed on raising awareness of the benefits of cloud computing, given that there’s never been a better time to embrace online accounting in an increasingly digital global economy. For example, SMEs utilising MYOB’s secure bank transaction feeds and automatic reconciliation say it saves them an average of 10 hours per month. The average value they put on this time saving is $713.
Being a key feature of both LiveAccounts and AccountRight Live solutions, it’s no surprise that cloud accounting solutions now account for more than 50% of MYOB’s new product registrations.
The Cloud Confidence campaign highlights MYOB’s commitment to making business life easier by focussing on providing business operators with tools to help them enjoy a flexible working environment, improve their business productivity, grow their customer base and give them back some ‘me’ time.