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Responsive logistics provider

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Loscam says it is a responsive, pro-active logistics provider who will take a keen interest in the client’s business.

Loscam's newest Margaret River winery client is award-winning Watershed Premium Wines, given a Five Star rating in the James Halliday 2005 Wine Companion.

With 117 hectares currently under vine and a slew of eager investors, Watershed is rapidly moving towards a projected goal of 200,000-plus cases of wine and over 234 hectares under vine.

While its eventual target is for 60% export and 40% domestic consumption, at the moment these figures are reversed. Including its own sales force in each state (excepting SA, NT and ACT where agents have been appointed), Watershed employs 58 people - compared to a staff of two in 2002.

Production growth has been equally dramatic - from a start-up of 1500 cases in 2002, to 76,000 cases of wine produced in 2005.

Packaging and Logistics Manager, Andy Salmond says that with such a level of production and investment, his company has had to look at every cent it spends - pallets included.

Watershed exports to 13 countries at the moment, including the majors - USA and UK - and northern European markets such as Switzerland and Sweden.

The company has launched in Shanghai, with a Beijing launch November last. Salmond believes his company has some exciting prospects in export markets in the coming 12 months. He says its success domestically and internationally hinges on its absolute commitment to consistent premium wines which over-deliver on quality.

As a managed investment project, Watershed has been an outstanding success. Investors buy single or multiple bin lots. Each bin lot is split into two parts = land shares, which pay a dividend, and the bin lot itself, which is tax deductible.

Significantly, the Watershed "Brand" is included in the land shares component, so building the brand is the single most important aspect of the business.

Andy says that the Watershed project has delivered growth and return from day one.

“We are a Watershed in more than just name," Andy concludes.

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