The Warehouse cannot have old dilapidated pallets with broken corners on the floor, as it would reflect on the standard of their stores and operation with customers. The bold red livery of The Warehouse is as familiar in New Zealand as the kiwi.
The Warehouse has a record of growth throughout New Zealand starting in 1982 with one store on the North Shore in Auckland.
In 2000, The Warehouse moved to Australia and acquired Client’s Crazy Bargains and Silly Solly’s - two chains whose business philosophy of low prices, customer loyalty, and attracting good staff, was similar to that which built The Warehouse across the Tasman.
Today, The Warehouse has 230 stores throughout Australasia, with more on the drawing board for the big Australian market.
The Loscam Leader caught up with both The Warehouse Queensland Distribution Centre Manager and The Warehouse Southern Regional Logistics Manager in the purpose-built $33m, 70,000 sq metre distribution centre at Fisherman Island Brisbane.
The centre was built just over two years ago and The Warehouse has 60,000 sq metres undercover. This DC handles stock for stores north of Brisbane up to Cairns, many of NSW and the ACT.
Comparing the two DC’s, The Warehouse in Melbourne was an old facility and in round figures was about 25,000 sq metres in size. The Warehouse has been associated with Loscam for nearly three years. And it was a national deal negotiated through the national support office.
The decision to review The Warehouse group’s pallet supplier fitted in with its plan to revamp the whole warehousing and logistics systems.
Today, business in The Warehouse group of discount stores’ area of the market is price sensitive, and The Warehouse group has to project that a visit to any of The Warehouse stores is a real value for money’ experience.
It was essential that Loscam could ensure The Warehouse group of discount stores had good pallets they could supply.
The Warehouse group’s sales year is dotted with promotional events like Christmas, Mother’s Day, and at those times, The Warehouse group has enormous demand for stock and that means pallets. After Christmas, it slows down so The Warehouse group needs a speedy dehire service from their pallet supplier.
Loscam gives that flexibility. That kind of service makes a big difference in maintaining a good relationship. Since the changeover to Loscam, everything had gone smoothly, with the day-to-day servicing being handled by The Warehouse’s Pallet Controllers. The Warehouse has a permanent staff of 87 here in Brisbane and in busy times, that can extend to 100.
According to Loscam, The Warehouse Group had preferred supplier status with Loscam, and is a major client having grown over the time they have been associated with them.
From the start, Loscam knew what standard of pallet they required, and Loscam has always maintained a strict control so they receive the good available. Loscam is confident that The Warehouse business will get big as it has in New Zealand and continue as a well recognised household name.