Freeze & Release has been announced winner of the prestigious Australian Automotive Aftermarket (AAAA) Gold Award for Best New Aftermarket Product – Chemical.
Loctite’s Automotive Aftermarket National Sales Manager, Kevin Lennon was thrilled to accept the Gold Award presented during the Awards Breakfast. Attended by more than 200 guests, the presentation marked the beginning of the 2007 AAAA Trade Show, Melbourne.
Put simply, it is called Loctite Freeze & Release, and that's exactly what it does
- Releases seized and corroded parts by shock freezing
- Released parts remain lubricated and protected from corrosion
Loctite’s Marketing Manager, Michael Wilkinson commented, “This award recognises the opportunities that we have with this new product. Also, it reflects Loctite’s team effort leading up to the successful launch of this innovative product, it really is an outstanding achievement”.
Demonstrations were carried out on Freeze & Release throughout the duration of the show, and the results since have been more than encouraging.
Significant demand was generated by customers who visited Loctite’s stand and learnt of the products features and benefits, after which contacted their local Distributor making requests for the product.