Home > Innovation drives Linde’s evolution as material handling solutions specialist

Innovation drives Linde’s evolution as material handling solutions specialist

Supplier News

A drive for innovation, efficiency and productivity is behind the evolution of Linde Material Handling into becoming a major force in Australian industry.  

Linde’s spirit of innovation, encouraged by its engineer-founders right from the beginning in 1907 in Germany, has helped sustain its designs at the forefront of the material handling equipment evolution.  

More than a century later, the same drive for innovation has made Linde in Australia a one-stop shop for material handling solutions built on superior productivity, cost efficiency, advanced safety and nationwide support.  

Beginning with stationary diesel and gas engines, followed by a tractor range and subsequently, a pioneering transport vehicle with a hydrostatic gearbox, Linde introduced the Linde Hubtrac forklift truck in 1959 featuring a hydrostatic drive system, dual pedal control and a central control lever.  

Simultaneously, the company, which was to eventually become Linde Material Handling Australia, was establishing its own reputation within the local industry. Lansing Bagnall evolved into Linde Lansing and then to Linde Material Handling Australia, continuously maintaining the theme of quality equipment.  

Linde’s commitment to quality has broadened into a company culture to provide new options for local material handling equipment users. This has been achieved not by trying to sell the most number of forklifts in Australia, but by selling and supporting highly productive forklifts with a focus on significant outcomes such as cycle times, fuel efficiency, servicing, labour and finance costs.  

While independent tests have proven that Linde forklifts are up to 22% more productive than their closest competitor, current CEO Carl Smith and his senior management team have made Linde Material Handling Equipment Australia a one-stop shop not just for efficient forklifts, but for all aspects of after sales support.  

Linde has made significant investment in personnel, facilities and systems to meet the need of a growing and evolving material handling equipment market.  

Linde has introduced field service technician vehicles fitted with GPS tracking for better fleet control and in-van terminals to provide live data feeds of service histories and billing information.  

The system of overnight parts deliveries into service vans also eliminates the ‘dead time’ of returns to base for needed components. An increased number of field service technicians with higher skill levels also ensure that Linde field service resources will always match and exceed customer needs.  

These initiatives ensure outcomes including dramatically reduced response times for customers and more effective use of highly trained technicians.  

Linde technicians can provide expert field service for any make of equipment, not just for the Linde range. This enhanced customer focus sees Linde sales and support staff take the time to understand their customers’ businesses thoroughly, leading to material handling equipment solutions tailored to specific needs.  

This approach is supported by professional account management systems and excellent fleet management through Linde’s acclaimed FleetFOCUS web-accessible software.  

CEO Carl Smith comments that successful businesses select, operate and manage material handling equipment as an asset because productivity improvements flow directly to the bottom line.  

He adds that Linde Australia now has the range, resources, systems and personnel to be the ideal material handling equipment partner for any business, evolving into a genuine one-stop-shop for customers operating a single forklift or several hundred forklift trucks.

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