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Lencrow has all the materials handling bases covered

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Back in 1976, Lencrow Materials Handling begin life as Allforks Hire. With a fleet of 14 Hyster forklifts, it operated from Silverwater in Sydney’s western suburbs.

 “We have been operating for 37 years with the same owners and we still have an operation at the site we started at. We still even have some of the customers that we have working with for over 20 years,” Lencrow Managing Director Ross Grassick told Manufacturers Monthly.

From humble beginnings, the company has grown substantially. It now encompasses several subsidiaries, including:

  • Nomad Lift Trucks
  • Pacific Rentals
  • Hilift Pacific
  • Allforks Hire
  • Pro-Fork Materials Handling
  • Hilift Materials Handling
Lencrow has expanded operations throughout the nation and plans to continue to do so. Ultimately, the aim is to become a one-stop shop or materials handling. The most recent branch opening was at Rockhampton.

Technological advances

Since 1976, Lencrow has, of course, updated and expanded its product range. When asked about where materials handling equipment is headed, Grassick points to technological changes within the industry.

“Forklifts are like all mechanical devices in the fact that the industry is constantly evolving. Right now changes to electric powered units are making them a very viable alternative to fuel powered units,” he says.

These advances, he says, can deliver unit life cost reductions of up to 30%. On top of that, reduced energy consumption means reduced carbon emissions.

Grassick says new technologies also mean increased forklift safety. “Right across the ranges we now have drive systems that offer increased safety as well as better unit protection.”

The future

From its roots as a hire company, Lencrow now has comprehensive rental, sales, and service divisions. 40% of the company is devoted to sales, while 60% is devoted to rentals. And servicing covers both sectors.

The choice of whether to buy or rent materials handling equipment basically comes down to personal choice.

“Many companies prefer hire as it allows them to get a final cost budget and the equipment is not on the books with 100% deduction. They also do not have to manage the units as the hire company looks after maintenance and repairs,” says Grassick.

On the other hand, “The people that buy can see the advantage of depreciation over a number of years and they tend to have a lower usage requirement that requires less maintenance,” he adds.

In its efforts to position itself as the one stop shop for materials handling, Lencrow offers products from top name brands, including Ausa, Carer, EP, Nissan, Terex and more.

On top of that, customers are offered unlimited configuration options and can decide for themselves whether they wish to buy, rent or go for a combination of hire and sales. It all depends on what best suits the individual business.

Grassick says Lencrow is well aware of the fact that customers are time poor and do not have the time to waste searching out suitable equipment. Lencrow aims to do a lot of that leg work for them.

“They also need, in multi unit operations, a range of units to both give optimum performance while delivering the best level of safety.”


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