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Lawson Software to double employee base across Asia-Pacific region

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Lawson Software has unveiled plans to double its employee base across the Asia-Pacific region, as it ramps up hiring to support Lawson’s aggressive global and regional growth strategy. As part of the recruitment initiative, Lawson is also boosting its sales force in Australia and New Zealand.

The Asia Pacific expansion also includes plans to significantly increase Lawson's sales force in other specific areas, including Singapore and Hong Kong. Lawson has also established a major solutions and services centre in Manila, Philippines, where it aims to nearly triple its current number of employees by the end of 2007.

The recruitment drive follows the merger of Lawson Software with the former Intentia International AB earlier this year, which expanded Lawson’s global reach. Lawson’s overarching goal is to greatly increase its employee base and presence within Asia-Pacific by the end of December 2007. Though the bulk of the hire in Asia-Pacific will relate to the support centre in Manila, there is also a big emphasis on growing Lawson’s direct sales force in other key geographies across the region.

Lawson has already made several new appointments in Australasia, including Kamal Sharma as ANZ sales director, and sales account managers Mark Johnson for NZ, David Grant for QLD and Mark Fischer for NSW. Lawson is now looking to fill further sales positions for its Sydney (NSW), Melbourne (VIC) and Auckland (NZ) offices.

Additional sales executives are being brought onboard in ANZ to meet an increasing number of new business opportunities and installed-based customer demands, which are already emerging as a result of the enhanced product offerings generated by the combination of Lawson and Intentia. The new sales staff will be dedicated to either the M3 product line (the former Intentia solutions for the manufacturing, distribution and maintenance sectors); or the S3 product line (the former Lawson solutions aimed primarily at the services, sourcing and staffing industries).

Lawson’s S3 line is a particularly important focus for it in Australia and New Zealand, since this is a new market for the traditional Lawson products. Lawson is already securing projects with existing customers for its Lawson Business Intelligence (LBI) solution, and it wants to expand cross-selling opportunities for this and its Human Capital Management solution.

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