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Lawson Software appoints new Partner Engagement Director

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Lawson Software  has appointed Axel van der Smagt as its Partner Engagement Director in the Australia and New Zealand region. Van der Smagt will be responsible for selecting and training partner organisations across Australia and New Zealand for Lawson Software’s market reach.

Van der Smagt will be expected to strengthen Lawson Software’s capability in fashion and food industries, wholesale distribution, asset intensive, equipment service and rental markets. He will look to increase Lawson Software’s brand recognition by building relationships with partner organisations that influence customer enterprise solution directions.

Van der Smagt has 20 years of enterprise software industry experience. He worked with SAP from 2006 to 2008 as Managing Principal Mid-size Enterprise, where he managed partner delivery engagements with SAP partners across Australia and New Zealand. He was with JD Edwards/PeopleSoft/Oracle from 2003 to 2006 as Services Director, where he was responsible for services sales and delivery to customers and partners.

Van der Smagt acted as a Director of Consulting for KPMG and PricewaterhouseCoopers/IBM from 1988 to 2003, where he was responsible for the sales and delivery of enterprise software solutions to Baan and PeopleSoft (KPMG), JD Edwards (PwC) and Oracle (IBM). Van der Smagt was also the founder and managing director of The Implementors from 1988-1996, where he delivered implementation services for Baan software.

Van der Smagt has a Business Information Technology degree from Fontys Hogescholen in The Netherlands. He also has an MBA from Henley/Brunel University in the United Kingdom.

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