Lawson Software has appointed Edwina Hinchliffe as Public Relations (PR) Manager to support its corporate and marketing communication initiatives across Australia and New Zealand (ANZ).
Based in Sydney, Edwina Hinchliffe will be responsible for managing internal and external corporate PR planning and strategy for Lawson Software across the ANZ region.
"Edwina’s diverse industry experience gained through the in-house contract position she has held at Lawson over the past 12 months coupled with her extensive agency experience means we’re confident that her strategic communications skills will be a tremendous asset," said Sharon Jackson, Director of Marketing, Lawson Software, Australia and New Zealand.
Edwina Hinchliffe has nine years PR experience, recently working at Sydney-based PR agency, Hill & Knowlton, with clients including McAfee, Novell and Canon BISG.
Edwina Hinchliffe had worked with Text 100, Porter Novelli and 2iC Integrated Communications also.
"Lawson’s growing presence in the ANZ region is an opportunity to gain further traction in the ERP market in industries we are targeting which includes fashion, food, wholesale distribution, asset intensive, and equipment service and rental. I look forward to supporting this and providing Lawson with new opportunities through corporate and marketing communications," said Edwina Hinchliffe.
Edwina Hinchliffe holds a BA in Public Relations and Organisational Communication from Charles Sturt University in Bathurst.