Are there any ‘traps’ I should watch out for?
• Not being told about the true costs of product development upfront – you may start down a path you can’t afford to finish
• Resource problems – not having the capacity to give your project due skill, care and attention
• Not listening to your needs and context, developing a product that does not suit your requirements
• Not designing for manufacture and testing
• Poor project management
• Poor communication – not being kept informed