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Airtime reload solution for Celtel

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GEMPLUS International has successfully deployed a flexible mobile top-up solution for Celtel Kenya's prepaid customers.

The ‘Electronic Airtime Distribution’ application developed by Gemplus was deployed in March 2005.

Since then, over 11,000 SIMs have been deployed with an average of 100,000 reload transactions carried out per day.

Within three months, electronic airtime vending has become the preferred channel and now represents 60% of airtime selling (Source: Celtel 2005).

This application responded well to Celtel's requirements as it is a secure solution limiting fraud while addressing their country specific logistics.

A SIM-based ‘Mobile Point of Sale’ is given to scratch card resellers as a ‘Street Reselling Solution’, which enables the wholesaler/resellers incentive system and network hierarchy.

Over 11,000 dealers have been recruited and are currently trading in the electronic top-up system throughout the country.

Subscribers looking for airtime top-up only pay for the amount they want, which is then electronically loaded to their account in real time.

To reload an account, the dealer browses through the SIM menu, selects the ‘Recharge’ option and then chooses the amount. Once done, the user enters his phone number and PIN code.

The requested airtime is sent electronically to the customer's number and an SMS is sent to confirm the successful reload and to indicate the new amount of credit.

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