Generators and air compressors from Kennards Hire outlets helped create a memorable Australia Day spectacle with four thousand green and gold coloured, inflatable thongs.
To produce an image of Australians of all ages and backgrounds linked by floating thongs at the Havaianas Australia Day Thong Challenge, enthusiasts took to the water at Bondi, Torquay, Noosa, Glenelg and Sorrento beaches. The Havaianas Australia Day Thong Challenge raised $70,000 for the Starlight Foundation and surf lifesaving Nippers.
The Havaianas Australia Day Thong Challenge was organised by Urban Media, a youth-based marketing company which specialises in unique and powerful media alternatives, designed to reach directly into the lifestyle of targets.
Urban Media Director, Jack Newman, said the event was a success. This was the fourth year the event had been held, but it was the first time Urban Media had handled it. They were looking for a national solution to their hire equipment requirements, and their first stop was Kennards Hire because of their accessibility. Kennards Hire suggested a package of equipment for each beach, comprising a towable 20KVA generator, five compressors and five hand guns.