Leading recruitment firm, Kelly Services, has launched its own virtual island in the online world, Second Life in a strategic business move to further engage the cyber generation.
Second Life is a three-dimensional virtual world where residents can explore, interact with others, participate in various activities and buy and sell products and services with virtual currency.
With over 7 million worldwide subscribers, Australian users comprise almost three per cent of the total Second Life ‘population’, placing Australia 11th on the global league table of user countries. Many Second Life residents are aged between 18-34 years.
Kelly Services’ island will provide participants an online, interactive experience where participants can take part in a range of job-scenario adventures and have the opportunity to enquire about real-life job opportunities.
By establishing an island, Kelly can purchase land to facilitate marketing initiatives, provide seminars, hold meetings, provide press forums and live employment updates.
James Bowmer, Country Manager of Kelly Services, said ‘As Kelly Services continues to grow and expand its business operations, Second Life will provide us a platform to communicate globally with customers and job seekers using interactive relationships.’
‘This ground-breaking concept is becoming very popular, not only for entertainment but also as a functional day-to-day tool for real life.”
‘It offers us endless ways to tap into the younger age demographic and offers our candidates and clients innovative ways to explore job opportunities.”
Second Life was launched in 2003 by Linden Lab and has been adopted by major global corporations to create their own unique networking communities.
Along with the creation of a Second Life island, Kelly has also launched a micro site which will assist participants to get started, provide updates on upcoming activities such as live music streams and giveaways, and link to the Kelly Services Island.