Kymco Australia and New Zealand cemented its place in the Australian motorcycle market during 2010, going from strength to strength to become the ninth largest motorcycle brand in the country and one of the fastest growing brands in the nation.
FCAI results show that Kymco, while still in its early stages in Australia, already owns an impressive 2.2% of the entire national motorcycle market and has captured 6.6% of the market in the product categories in which it actively participates.
“2010 was a year of incredible growth and excitement for the Kymco brand,” says National Sales & Marketing Manager, Alan Collins.
“There is a reason why Kymco is one of the leading scooter, motorcycle and ATV manufacturers in the world and more and more people in Australia are coming to understand that. We are incredibly proud to represent the Kymco creed of quality, reliability, service and value-for-money in Australia & New Zealand," he adds.
In mid-2010, Kymco ATVs celebrated their first year anniversary in the Australian market with some impressive results. According to results released by industry data specialists ERG International, Kymco achieved a national ATV market share of 3.4% in 2010. This result is predicated by an outstanding result in Queensland - Australia’s biggest ATV market - where Kymco wrapped up the year with 4.3% share of the market for 2010.
Kymco’s philosophy for it's ATVs is ‘Simplicity in Design - with the right features.’ This means easier maintenance, greater reliability and lower costs; the reason why so many Australian farmers are turning to Kymco to get the job done.
Kymco scooters also continue to fare well in the Australian market. Nationwide, Kymco held a 12.3% market share for the year 2010, over two full percentage points higher than 2009, and a figure that is still growing.
While the scooter market has faced some challenges, Kymco has held its own as one of the few scooter manufacturers to post growth over the same period last year with 22.2% sales growth.
“At Kymco we pride ourselves on the fact that we are selling quality, value for money machines that suit the typical Australian. Whether it be a farmer herding cattle or a young business woman on her way to work, there is a Kymco for everyone,” Collins says.
“What is unique about Kymco in Australia is that we have had the opportunity to establish a globally acclaimed brand from the ground-up over the past two and a half years - to build a business with a pulse, a heart and soul, and with a culture and values that will sustain us through the tougher times as we’ve seen in 2010," he adds.
In 2010 the Kymco Downtown 300i was voted ‘2010 Scooter of the Year’ by Motorcycle.com. This prestigious award is yet another example of the superior engineering and quality of the Kymco brand.
“The Downtown 300i excels in so many categories with its engaging aesthetics and masterfully balanced handling, there is little room for improvement,” states a spokesman for Motorcycle.com.
Kymco bikes are built with quality, reliability and the customer in mind, which is why in 2010 Kymco Australia landed on its feet running, and with high-level warranty support, outstanding after sales service and a product that has stood the test of time, and tough, reliable and stylish products continuing to be introduced, Kymco is poised for even further growth over 2011.
"The Kymco name stands for a lot, and our respect and care for the brand, our dealers and our customers is a large factor in the growth we saw last year, and will continue to see for years to come," Collins concludes.