With its rapidly growing range of motorcycles, scooters and ATVs, KYMCO Australia and New Zealand celebrated its most successful retail month ever in March 2011. During Q1, Kymco increased total sales volume by 57.6 percent over the same period in 2010, according to information released by the Federal Chamber of Automotive Industries (FCAI). Making this growth more of a success is the fact that 2010 itself was a record-breaking year for the Taiwanese brand, with the company annexing 4.0% of the total motorcycle market during Q1. This Q1 result saw Kymco rise to become the seventh largest motorcycle brand in Australia, only five units short of the number six position.
After the Q1 2011 March result, Kymco’s scooter range is now the number one scooter brand in Australia with a market share just short of 20%. This result reflects growth of 77% over Q1 2010 in a market that is only up 6.4 percent.
“We kicked off this year aiming to become the number one scooter brand in Australia and we are ecstatic at our results so far,” said Stuart McLean, Kymco Australia & New Zealand Chief Executive Officer.
“You only need to take one look at our range, and one look at the pedigree of the Kymco brand, to understand how we’ve achieved this growth and why there is plenty more growing to come. We provide a scooter range that is stylish, reliable, offers value for money and is backed up by an outstanding dealer network – these factors will continue to underpin our success.”
Kymco ATVs also secured 5.1% of the national ATV market for Q1 and 118% growth over the same period in 2010 after its most successful month in March 2011. After just one-and-a-half years in the Australia ATV market, Kymco ATVs are renowned for their reliability, toughness and after sales support.
Mr McLean stated in response to the ATV success; “Kymco apply a philosophy of ‘simplicity of design- with the correct features’ with their ATV range and this is why many Australian farmers are turning to Kymco to get the job done. Not to mention that Kymco’s Research & Development team have spent an abundance of time in Australia to ensure they are manufacturing ATVs that are tailored to suit our very unique conditions Down Under.”
Capping off these Q1 2011 results, Kymco’s range of 250cc motorcycles also demonstrated solid growth over the early stages of 2011, making Kymco the national leader of the learner and lower capacity motorcycle market.
“These results are a reflection of the quality of this brand, the quality of the products and the quality of our people. Watch this space for more growth from Kymco over coming months,” said Mr McLean.