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Online auction for used equipment from IronPlanet

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Peter Yealands is one of New Zealand’s prominent entrepreneurs.

His company, Peter Yealands Group Ltd, operates a wide range of projects, many of which require an investment in capital equipment. The availability of heavy equipment in New Zealand is limited, and the high demand has pushed prices up.

“I turned to the internet to expand my search for the equipment I needed,” says Yealand, “The inventory of available goods on IronPlanet is extensive, and is often sold at well below what I would expect to pay normally.”

IronPlanet  is an online auction company for used heavy equipment.

Backed by Caterpillar, Komatsu, and Volvo, the online marketplace offers a convenient, reliable, and easy-to-use auction approach.

“The online registration is simple and bidding process is straightforward,” explains Yealands, “even if you have limited experience using online auction sites.”

“The site is descriptive, and the IronClad Assurance definitely offers peace of mind to buyers. And its generally always proves to be value for money, even with the freight costs to get it to New Zealand!”

Yealands has been purchasing from IronPlanet for over 3 years and has bought a wide variety of items from wood chippers to dump trucks.

Many feel that internet purchasing can be impersonal and cold compared to a direct face-to-face sell. Yealands disagrees.

“I have built up good relationships with a number of staff members at IronPlanet over the years, and customer service is consistently good.”

IronPlanet has been operating successfully in the US for seven years, and has recently announced that Australia will be the site of its first international venture.

“I was very pleased to hear that IronPlanet will begin offering Australian-based auctions this year. It is good news for buyers across the Australasian region,” states Yealand.

It is planned that the first Australian auction will be held in the last quarter of 2007.

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