Home > Central Innovation Group appoints Max Piper as Chief Executive Officer

Central Innovation Group appoints Max Piper as Chief Executive Officer

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Central Innovation Group, the parent company for the leading Australian and New Zealand SolidWorks computer-aided design and manufacturing (CAD/CAM) software distributor Intercad , has appointed Max Piper as its new Chief Executive Officer.  

Piper brings with him extensive experience in media, technology and information, with broad-based operating, finance and strategic business development skills. Most recently he served as CEO for LexisNexis in Australia and New Zealand, and cites his proven ability to forge closer relationships between companies and their customers as his business mantra.  

“Intercad has built up its reputation as an industry leader by providing the specialised support and training services that add considerable value to its SolidWorks customers, helping them meet their specific business challenges with the software,” says Piper.  

“My goal is to shape the groups future by creating a best-practice environment based on service delivery to the customer. Were not in the business of moving software boxes, but rather building long-term relationships with our customers and helping them improve their own businesses through the use of innovative software solutions.  

“Specifically at Intercad this involves creating tools to enable our customers to work at the cutting edge in bringing their designs to life, and providing the training and support they need to speed up their processes, decrease time-to-market, and reduce the cost and pain often associated with product development.”  

Prior to joining LexisNexis in 2002, Piper held various senior management, sales, marketing and media related positions in Europe and Asia, achieving notable success in transforming business culture from product-driven to solutions-driven methodologies. He holds an MBA from Melbourne University.

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