Toshiba's Computer Systems Group (CSG) has inked a joint marketing campaign with Intel to advance the adoption of wireless broadband hotspots across the United States.
The program coincides with the forthcoming launch of Intel’s Centrino mobile technology for notebook PCs that features built-in wireless capability. Toshiba will support the Intel Centrino mobile technology introduction with new mobile and wireless computing products on March 12.
Additionally, the companies are performing interoperability verification on Intel's Centrino mobile technology with Toshiba's network, through Intel's Wireless Verification Program, to enhance the end users' wireless experience.
"We will strive to give our customers the most innovative mobile platforms, but we are also looking to fill the void in wireless access in public spaces," Toshiba CSG product marketing and worldwide product planning VP Oscar Koenders said.
"We have an aggressive hotspot strategy and plan to wirelessly enable public locations across the country and believe that wireless technology combined with the notebook computer is a powerful and even addictive combination based on our customers' feedback."
Describing it as a ‘new business opportunity’, Koenders said that the Toshiba wireless broadband hotspot allows hotspot operators to simply sell and install the hardware and conduct maintenance at the hotspot location, while Toshiba and Accenture maintain responsibility for back-end service and support to end users.
Intel Communications Fund has also made investments in four companies involved in Wi-Fi technology to coincide with the Centrino launch.
The Fund disclosed that it provided funding for rovingIP.net, a clearinghouse for Wi-Fi service providers, and Vivato, a Wi-Fi switch manufacturer.
Broadreach Networks Limited, a broadband Internet access provider, and Pronto Networks, a provider of carrier-class OSS solutions for large hot spot networks, announced they received investments from the Fund earlier.
Broadreach Networks Limited, based in London and operating under the brand name ReadytoSurf, provides "pay-as-you-go" public wired and wireless broadband Internet access.
Pronto Networks provides carrier-class Operations Support Systems (OSS) that enables Wi-Fi service providers to deploy and manage public WLAN hotspots.