Home > Diageo selects Innovit’s iICE MDM as global PIM solution

Diageo selects Innovit’s iICE MDM as global PIM solution

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World leading liquor industry distributor Diageo has selected iICE Master Data Manager (iICE MDM) by Innovit Australia as their product information management solution.

As a distributor of leading brands across the global market, Diageo follows a complex master data process that includes regional item and price requirements.

iICE Master Data Manager (iICE MDM), the solution chosen by Diageo is already being used by their Australian divisions to manage their local GS1net data pool requirements as well as their complex price structures. iICE MDM has been providing value to their master data management process within SAP, and is being promoted as a system that can be extended globally.

Following extensive research of global solutions to manage product master data and engage with customers using GDSN standards on the SA2 data pool, Diageo selected iICE Master Data Manager (MDM) as the solution of choice for data quality and product information management. iICE MDM will be rolled out initially across its European markets.

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