Home > Innovia Films' NatureFlex compostable film blossoms into flower bulb packaging

Innovia Films' NatureFlex compostable film blossoms into flower bulb packaging

Supplier News
article image NatureFlex compostable films have been chosen for the packaging of flower bulbs

Available now from Innovia Films , NatureFlex NVS transparent, cellulose-based compost packaging film has recently been chosen by a consortium of three Dutch exporters, to pack their range of flower bulbs.

This pouch pack is a tri-part lamination construction of NatureFlex NVS to paper and PLA and was developed by Assen-based converters, Hapece Flexible Packaging.

Managing Director of Hapece, Marius Draayer, says NatureFlex NVS compost packaging films were chosen after customers expressed interest in an attractive, quality pack that was also eco-friendly, innovative and easy to see the contents through.

“From a converter’s point of view, the addition of NatureFlex NVS to this application has also ensured that the pack can stand upright due to the deadfold properties and stiffness it provides,” says Draayer.

The three Dutch exporters who have joined forces on this project are Florex, Kapiteyn and Mantel Holland. They have set up a sub-brand for this range of compost packaging, We Pack Nature, which is underpinned by the old Dutch saying: “A better environment begins at home”.

“NatureFlex ticks many boxes for both converters and brand-owners”, explains Alexander van ’t Riet, Innovia Films’ Global Sales and Marketing Director.

"[NatureFlex] offers not only compostability from a renewable resource but also great technical performance. Innovia Films is delighted to have worked closely with Hapece Flexible Packaging in developing this pack and enabling the We Pack Nature group to realise their objectives on this project,” he adds.

NatureFlex cellulose-based compost packaging films are certified to meet the European EN13432, American ASTM D6400 and Australian AS4736 standards for compostable packaging.

Wood pulp used in this compost packaging is sourced from managed plantations operated under Good Forestry principals (FSC or equivalent). NatureFlex compost packaging films typically have a renewable biobased content of 95% by weight of material according to ASTM D6866.

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