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IDC to hold interviews for guidance on industry solution sales

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IDC  have scheduled a programme for global retail insights for local analysts offering essential guidance for 2009. This guidance will facilitate better understanding of industry solution sales. The following IDC analysts will be available for interviews at the programme, to be held in November in Sydney.

Cort Isernhagen, Vice President for IDC's Asia/Pacific Industry Insights, can share never before released results from a new study that will help companies refine their vertical go-to-market strategies in 2009.

Cort Isernhagen can answer IT questions for companies such as,

  • Are customers’ IT budgets increasing or decreasing next year?
  • How effective is the sales team at selling IT solutions to the financial, government, health and manufacturing sectors?
  • How do customers rate the company's knowledge about their business and their industry?
  • Are business partners effective at industry solution sales?

IDC's local analysts are also available for interviews.

Melissa Martin, Senior Market Analyst, IT Spending and Vertical Markets, Australia
Melissa is available to discuss problems in the current business market and suggest solutions that businesses can adopt in order have a successful 2009.

Tim Dillon IDC Associate VP of Research, Australia
Tim is available to discuss the findings in IDC's recent report, The Economic Recession in Australia: What Does it Mean for the ICT Industry?

Summary of the report:
Today Australia is facing economic challenges unseen for more than two decades. Some observers are comparing the current crisis with the Great Depression of the thirties. In this report, IDC Australia brushes a picture of the Australian economy and how it will be impacted by the financial storm raging at the world economy. The impact on ICT spending and various vertical industries will also be discussed.

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