Honda's broad product range spanning engines, power equipment, marine outboards, motorcycles and cars, can be found under the one roof at the New World Honda dealership.
As one of the few manufacturers to have products across a broad and diverse range of applications, Honda is at the forefront of research and development and promotes interdepartmental cooperation between product groups. The engineering know-how behind some of Honda's cars and motorcycles was also involved in the design of the company's new advanced-four stroke Buffalo lawnmower range.
According to New World Honda, Honda's reputation for innovative and advanced engineering has helped make the Honda one-stop-shop a major success. The Honda brand is reliable and it has innovative and advanced products in the markets.
Honda products across all fields continuously undergo improvements to incorporate new technology. A philosophy of continuous advancement not only inspires loyalty in existing customers, it also attracts new customers.
Taking several years to establish, New World Honda has now been operating over four years and has proven to be a success.
Built in the Melbourne suburb of Berwick, the New World Honda concept has also enabled customers to experience products they may not have normally sought out. Customers do a lot of cross purchasing once they are in the store. They may come shopping for a new car, and then they discover that Honda builds lawnmowers and garden care equipment.
As customers already trust one Honda product, they appreciate that the engineering quality spans the entire line-up, and try other products.
Despite initially being hailed as a brave move, the success of the global concept store has played an important role in verifying that the Honda brand is as extensive as it is innovative.
New World Honda has reinforced Honda's commitment to its customers to continually provide a broad range of superior quality products under one roof.