Leading Australian ride-on mower manufacturer, Cox Industries has selected Honda 's advanced four-stroke GXV390 engine to power its newly released 13-32 ride-on model.
The decision to adopt Honda's highly regarded 13 hp powerplant has received an overwhelming response from customers and Cox's 340-strong dealer network.
According to Cox Lawn Care Division, Honda engines have an good reputation for longevity and reliability even in tough conditions. The Cox - Honda partnership is a good match, as from Cox’s point of view, they want a high quality engine to power its high quality product.
Since beginning its operations in 1953, Cox Industries has strived to produce high quality equipment.
Honda engines are highly regarded in rural areas and are built to handle the tough, arid conditions that many of Cox’s ride-ons operate in.
Cox's first production run of the 13-32 featuring the Honda engine in December last year was completely sold-out. Despite dry conditions across some parts of Australia Cox believe that the new model could provide a sales increase of up to 15 per cent over the preceding model.
The Cox 13-32 is ideal for semi-rural properties of up to two acres, but will also appeal to large farm and station owners, to mow their house yards.
All Cox mowers are designed with demanding Australian conditions in mind, and unlike many competitor brands, they are predominantly formed and welded together for increased strength and durability.
Another feature of the 13-32 is Cox's unique heal-to-toe friction drive system, which eliminates the need for conventional gearing and provides a smoother and more efficient mowing experience.
According to Cox, early feedback on the Honda engine was positive. Based on initial reaction to using the Honda GXV390 in the 13-32, all indicators point to a long and successful association, and in the foreseeable future Cox’ will look at some of its other product lines that might accommodate a Honda engine.
Commenting on the partnership, Honda said that it is looking forward to a long relationship with the Australian lawn care icon.
Cox Industries is one of only a few in the garden care industry that remain Australian-owned, and continues to manufacture at its Queensland base. Honda is proud to be associated with the brand and is confident its GXV390 engine will meet the high expectations of all new Cox 13-32 owners and users.