Honda MPE has recently completed its national power equipment dealers meetings, providing dealers with a company update and performance review, while celebrating strong sales results and announcing new marketing initiatives.
Held during August in Melbourne, Sydney, Gold Coast and Perth, the meetings were well attended and provided a good opportunity for discussion and exchange of ideas between the power equipment dealer network and Honda’s management.
The theme of this year's meetings was 60 Years, a celebration of Honda's proud history which began in 1948 with production of the company's first motorcycle. Five years later, the H-Type engine was released, marking Honda's entry into power products.
Honda MPE Managing Director, Stuart Strickland, began proceedings with a review of the company's history while outlining its future direction, in light of global issues including climate change and rising fuel prices.
The company's long-term commitment to the environment came to the fore with Mr Strickland detailing Honda's ongoing dedication to research and development covering technologies as diverse as solar, hybrid-electric and hydrogen.
Honda Power Equipment Manager, Ray Briffa, said the meetings were a huge success. The dealer meetings were also an opportune occasion to congratulate dealers on their efforts leading to Honda's strong year-to-date sales performance, with The Honda Shop in Western Australia taking out the award as Australia's number one Power Equipment Dealer.
Despite a significant increase in equipment sales all across the country, the award is only bestowed to the dealership that achieves the largest sales volume of the full range of Honda MPE supplied power equipment for a single dealership.
To further increase Honda's consumer awareness, Honda MPE announced a new advertising and marketing campaign including television and print advertisements, complemented by a public relations programme and innovative point of sale materials.
Dealers were also provided with details of an incentive programme to Japan for this financial year's top 60 top performers and their partners.
Honda manufacture a range of four-stroke power equipment including lawnmowers, brushcutters, generators, pumps, engines, tillers, blowers and hedgecutters.