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Heidelberg to highlight A3 market at PacPrint ‘05

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Heidelberg Australia and New Zealand will mount a comprehensive display of its A3 market products at PacPrint’05 - the largest display presented by the company at any exhibition, anywhere in the world.

The level of Heidelberg’s commitment to the A3 market, according to Heidelberg Australia and New Zealand Shane Hanlon product manager A3 Solutions, reflects the changing dynamics of this segment which now embraces not only the small to mid-sized print shop, but also the larger commercial and industrial print producers.

“The smaller operations are perhaps struggling with their older equipment,” Hanlon told Packaging magazine.

“Many in this segment are working with Heidelberg GTO’s which in their heyday were a benchmark for a lot of companies for many years.

“Today these presses labour to compete with the faster, more highly automated presses in the two and multi colour segment. Some industry gurus believe these print shops will eventually close, however many of these businesses have a good customer base and the owners are too young to retire and not motivated to start a new career.”

According to Hanlon, many companies in this segment are finding they can stay in the two colour market and be competitive in both jobbing and process colour work by installing highly automated two colour presses – a clear change in the market place.

“But there are some that just can't afford or do not want to commit to the cost of a fully automated high speed press,” Hanlon said.

“This could be for varying reasons, they might only be printing to a limited market, as in the case of a regional printer or low volume specialist printer that needs better quality than what he can achieve from existing equipment.”

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