HVG Decorative Building Products has secured the distribution rights in Australia for Wilsonart’s range of high pressure laminates.
Texas-based manufacturer, Wilsonart International offers Wilsonart HD, Wilsonart AEON, Wilsonart Chemsurf and Wilsonart Custom Laminates as part of its high-pressure laminate range.
One of the leading brands in the USA as well as worldwide, Wilsonart high pressure laminates offer superior quality, a wide choice of surface textures and 250+ references for residential and commercial decorative building applications, including kitchens, bathrooms, shopfitting and office fitouts.
HVG’s CEO, Bruce Rayment expects the distribution agreement to enable HVG maximise the potential of Wilsonart high pressure laminates in the Australian market.
According to HVG Decorative Building Products’ Business Manager, David Maltby who was earlier with Wilsonart, a key objective of the HVG sales team is to provide strong representation and increased sales support across Australia to the high pressure laminates brand.
Mr Maltby said that the new distribution agreement would significantly expand the company’s position in the Australian decorative building products market with the addition of the Wilsonart range giving HVG one of the broadest selections of high pressure laminates in Australia.
As part of the distribution agreement, HVG Decorative Building Products will cease selling its existing high-pressure laminate brand, CREASTYLE by mid-2013 while the market-leading range of real metal laminates known as CREAMETAL will continue to be supplied.
Customers will be able to order the Wilsonart laminate range from HVG offices and distribution centres in Sydney, Melbourne, Brisbane, Adelaide and Perth.